The late Colonel Sanders continues to drive KFC expansion today, with new menu items launching in the UK and Canada to gauge demand. British diners promptly circulated the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including over a dozen Florida closures, tightening its footprint. Marketing now combines online buzz with physical stores to keep younger buyers, leaning into the late founder's recognisable image. The brand runs small changes before wider rollouts, keeping to a step-by-step playbook across regions.