Stan Sport has obtained the English Premier League broadcast rights in an A$800 million agreement. The Australian said that Nine, the parent group, registered an expensive blunder with the rights acquisition. The rights deal keeps the Premier League shown on Stan Sport.
Nine runs Stan Sport. The package is described as a huge gamble that the EPL can boost subscriber growth for the on-demand service. The Australian labelled the move as an own goal, a term for a damaging error.