Sydney Sweeney is drawing criticism over a fresh sports trading app ad from Novig that includes nudity. Critics argue the sexualised campaign hurts women in sport. The ad is now featured on a billboard in Times Square, and some coverage labels it explicit. Sweeney was also criticised for an SNL sketch, and one co-star revealed she asked for breast jokes. Separately, old photos of Sweeney from 2011 have drawn millions of views. Novig is offering a promotional code with Fox Sports for NFL Sunday.