Sydney Sweeney's new Novig spot has triggered widespread outrage.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

Some observers say the ad is proof that women in sports face disrespect.

An outgoing cast member from SNL also joked about the topless spot.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.

Sweeney discussed the Novig partnership in a Complex interview about a new Just Sports campaign.

The ad has been labeled as unacceptable and gross.