Target will enforce unusually strict rules for the Pokemon 30th anniversary trading card set release. The restrictions are stricter than typical of a retail launch. Long lines formed at stores, including in San Antonio. Shoppers queued in Australia to get the cards. Many fans were left disappointed because stock sold out quickly. Experts now suggest confirming the precise Target drop time ahead of the release to secure cards before shelves clear. This strict policy affects the anniversary drop, that has driven heavy demand. Collectors should plan ahead and check the precise release time to avoid missing out.