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Mixpanel

Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.

$50K credits (Free for 1 year)
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$50,000
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Features:
  • Behavioral Analytics: Mixpanel allows teams to define and monitor complex behavioral metrics with ease, helping to assess user engagement and identify areas for improvement.

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  • Funnel Analysis: The platform enables visualization of user conversion at each step of critical user journeys, uncovering potential friction points and opportunities for optimization.

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  • Retention Reports: Mixpanel provides tools to monitor and analyze user retention, facilitating strategies to enhance customer loyalty.

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  • Session Replay: This feature unifies qualitative and quantitative data, allowing teams to understand the real impact of their marketing efforts, support, NPS, billing, and more.

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  • Segmentation: Mixpanel's segmentation capabilities allow businesses to break down their user base by any property or event, facilitating targeted analysis and personalized experiences.

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    Use Cases:
  • Product Optimization: By analyzing user interactions and identifying drop-off points, teams can make informed decisions to enhance product features and user experiences.
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  • Marketing Effectiveness: Mixpanel's capabilities allow marketers to track the performance of campaigns and understand their impact on user engagement and retention.
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  • User Retention Strategies: With detailed retention reports, businesses can develop strategies to retain users and reduce churn.

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    Additional Details

    Deal eligibility requirements

    Segment Startup Program, Not an existing customer

    What is
    Mixpanel

    Mixpanel is a leading product analytics platform that enables businesses to analyze user interactions within their web and mobile applications. By tracking user behaviors and measuring engagement, Mixpanel provides valuable insights to inform data-driven decisions and enhance product experiences.

    Benefits of using
    Mixpanel
  • Data-Driven Decisions: Mixpanel empowers teams to make informed decisions based on real user data, leading to more effective product and marketing strategies.
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  • Improved User Engagement: By understanding user behaviors and preferences, businesses can tailor experiences that resonate with their audience, enhancing engagement.
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  • Scalability: Mixpanel's platform is designed to grow with businesses, offering scalable solutions that cater to both small startups and large enterprises.

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    Pricing
    1. Free Plan
      • Features: Up to 20 million monthly events, core analytics features like Insights, User Flows, Funnels, Retention, and Cohorts, unlimited collaborators, and unlimited data history.
      • Cost: $0/month
      • Ideal For: Small businesses, startups, or testing purposes.
    2. Growth Plan
      • Starting Cost: The first 1 million events are free each month. Beyond that, pricing scales with event volume.
      • Features: Includes all Free plan features plus unlimited saved reports, unlimited saved cohorts, Mixpanel Modeling Layer, and email support.
      • Pricing Example: For 1.5 million events, the cost starts around $140/month, scaling up to $2,289 for 20 million events.
      • Ideal For: Growing startups and high-traffic websites.
    3. Enterprise Plan
      • Pricing: Custom pricing, typically starting at $1,667/month.
      • Features: Offers all Growth plan features plus granular access controls, data views for team collaboration, automated user provisioning, SSO, anomaly detection, and priority support.
      • Ideal For: Large enterprises requiring advanced analytics and security features.

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    Categories:
    Data & Analytics
    Sub-Categories:
    Analytics
    Dashboards
    Countries:
    Worldwide
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