Segment
Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources.
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Features:
- Connections Model: Collect and route data from multiple sources with integrations for over 450 tools.
- CDP Model: Manage advanced customer data with features like unified profiles, audience segmentation, and real-time personalization.
- Monthly Tracked Users (MTUs): Pricing scales based on MTUs, allowing businesses to pay for the volume of data processed.
- Compliance Tools: GDPR and ISO-compliant data security systems ensure privacy and protection.
- Customizable Plans: Tailored solutions for enterprise needs, including advanced governance and regional infrastructure.
Use Cases:
- Audience Segmentation: Group customers based on traits or behaviors for targeted marketing campaigns.
- Personalized Experiences: Create real-time, tailored customer journeys across multiple channels.
- Data Integration: Connect first-party data with analytics and marketing tools for actionable insights.
- Customer Insights: Gain deep understanding of user behavior to optimize engagement strategies.
- Regulatory Compliance: Manage consented data securely to comply with privacy regulations like GDPR.
Additional Details
Deal eligibility requirements
New customers
What is
Segment
Twilio Segment is designed to centralize customer data from various sources into a unified platform. It offers two pricing models—Connections (basic integrations) and CDP (advanced data management)—to cater to different business needs. With tools for audience segmentation, personalization, and compliance, Segment empowers teams to make informed decisions and deliver exceptional customer experiences.
Benefits of using
Segment
- Scalability: Flexible pricing based on MTUs allows businesses to scale operations as needed.
- Enhanced Personalization: AI-driven insights help create tailored experiences for customers.
- Operational Efficiency: Streamline workflows with automated data collection and routing.
- Improved Compliance: Securely manage sensitive data in line with global privacy regulations.
- Cost Optimization: Custom plans ensure businesses only pay for the features they need.
Pricing
- Connections Pricing Model:
- Free Plan: $0/month for up to 1,000 MTUs with basic tracking capabilities.
- Team Plan: Starts at $120/month for up to 10,000 MTUs ($10/additional 1k MTUs).
- Business Plan: Custom pricing based on MTUs and advanced features like governance and compliance.
- CDP Pricing Model (Unify & Engage):
- Starts at $25,000/year for small teams and scales up to $200,000+/year for large enterprises.
- Features include unified profiles, AI-driven audience segmentation, real-time personalization, and advanced analytics.
Categories:
Data & Analytics
Sub-Categories:
Customer Data Platform
Analytics
Dashboards
Countries:
Worldwide
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